Ronald McDonald Family Room

Privacy & Cookies Notice

Last Updated: August 2026

Ronald McDonald House SWFL, Inc. (“Ronald McDonald House® SWFL”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy & Cookies Notice explains how we collect, use, disclose, and protect information when you visit ronaldmcdonaldhouseswfl.org, make a donation, register for an event or program, volunteer, sign up to receive communications, complete a form, or otherwise interact with Ronald McDonald House® SWFL online.

By using this website, you acknowledge the practices described in this Privacy & Cookies Notice.

1. Information We Collect

We may collect information in several ways depending on how you interact with Ronald McDonald House® SWFL and our website.

Information You Provide to Us

You may voluntarily provide personal information when you:

  • Make a donation
  • Register for an event or program
  • Sign up to volunteer
  • Subscribe to email communications or newsletters
  • Complete a contact, inquiry, application, or request form
  • Participate in a survey
  • Request information from Ronald McDonald House® SWFL
  • Communicate with us by email, telephone, or through the website
  • Otherwise interact with Ronald McDonald House® SWFL online

This information may include:

  • First and last name
  • Mailing address
  • Email address
  • Telephone number
  • Donation information
  • Event registration information
  • Volunteer information
  • Communication preferences
  • Information you include in a form or message
  • Any other information you choose to provide

Please avoid submitting sensitive personal information through general website contact forms unless specifically requested.

Donation and Payment Information

When you make a donation or another financial transaction, you may be asked to provide payment information such as a credit or debit card number, expiration date, billing address, or other transaction-related information.

Payment transactions may be processed through third-party payment processors or donation platforms. In some cases, you may leave the Ronald McDonald House® SWFL website and complete your transaction through a third-party platform. Your use of that platform will also be subject to its privacy policy and terms.

Ronald McDonald House® SWFL does not use payment information for purposes unrelated to processing or administering your transaction.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, analytics tools, server logs, pixels, and similar technologies.

This information may include:

  • Internet Protocol (IP) address
  • Browser type
  • Device type
  • Operating system
  • Approximate geographic location
  • Referring website or source
  • Pages viewed
  • Links clicked
  • Date and time of visits
  • Time spent on pages
  • Website navigation and interaction information
  • Other technical information about your device or browser

This information helps us understand how people use our website and allows us to improve its functionality, usability, security, and performance.

2. How We Use Information

We may use the information we collect to:

  • Process and acknowledge donations
  • Provide donation receipts and maintain donor records
  • Process event registrations
  • Coordinate volunteer opportunities
  • Respond to questions, inquiries, or requests
  • Provide information about Ronald McDonald House® SWFL programs and services
  • Communicate about upcoming events, programs, fundraising campaigns, and opportunities to support our mission
  • Send newsletters or other communications you have requested
  • Manage relationships with donors, volunteers, supporters, families, and community partners
  • Personalize and improve website experiences
  • Understand how visitors interact with our website
  • Evaluate the effectiveness of our communications and outreach
  • Maintain, secure, troubleshoot, and improve our website and systems
  • Detect or prevent fraud, misuse, security incidents, or unauthorized activity
  • Maintain financial, administrative, and organizational records
  • Comply with applicable legal, accounting, tax, regulatory, and reporting obligations
  • Enforce our policies and protect the rights and safety of Ronald McDonald House® SWFL and others

We may also use information for other purposes that are disclosed to you at the time it is collected.

3. Email and Other Communications

If you sign up to receive newsletters, fundraising updates, event information, or other communications from Ronald McDonald House® SWFL, we may use the contact information you provide to send those communications.

You may unsubscribe from promotional or fundraising emails at any time by using the unsubscribe link provided in the communication or by contacting Ronald McDonald House® SWFL.

Please note that even if you opt out of promotional communications, we may still send administrative or transactional communications when appropriate, such as donation receipts, registration confirmations, or responses to inquiries.

4. How We Share Information

Ronald McDonald House® SWFL does not sell personal information for monetary compensation.

We may share information with third parties when reasonably necessary to operate our organization, provide services, or fulfill your requests.

These third parties may include service providers that assist us with:

  • Donation and payment processing
  • Donor and constituent relationship management
  • Website hosting
  • Website maintenance and development
  • Email communications
  • Event registration
  • Volunteer management
  • Analytics and website performance
  • Marketing and communications
  • Cybersecurity
  • Fraud prevention
  • Data storage
  • Accounting
  • Professional or administrative services

These providers may access information only as necessary to perform services on our behalf and are expected to handle that information appropriately.

We may also disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable laws or regulations
  • Respond to a subpoena, court order, governmental request, or other legal process
  • Investigate suspected fraud, misuse, or unlawful activity
  • Protect the rights, property, safety, or security of Ronald McDonald House® SWFL
  • Protect our families, donors, volunteers, staff, website visitors, or other individuals
  • Enforce applicable policies or agreements

If Ronald McDonald House® SWFL undergoes an organizational restructuring, merger, transfer of assets, or similar transaction, information may be transferred as part of that transaction as permitted by law.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to help the website function, understand how visitors use it, improve the visitor experience, and evaluate the effectiveness of our communications.

What Are Cookies?

Cookies are small files that websites place on your computer, smartphone, tablet, or other device when you visit.

Cookies may allow a website to recognize a device, remember preferences, support website functionality, measure usage, and better understand visitor interactions.

We may also use similar technologies, such as:

  • Pixels
  • Tags
  • Local storage
  • Analytics technologies
  • Tracking technologies embedded in website pages or communications

6. Types of Cookies We May Use

Strictly Necessary Cookies

These cookies are required for basic website operations and cannot generally be disabled through our website.

They may support functions such as:

  • Website navigation
  • Security
  • Form functionality
  • Session management
  • Cookie preference management
  • Fraud prevention
  • Access to secure areas of the website

Without these cookies, certain website features may not operate properly.

Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website.

They may collect information such as:

  • Pages visited
  • Time spent on the website
  • How visitors arrived at the site
  • Links or buttons selected
  • Errors encountered
  • General website usage patterns

We may use this information to improve website performance, content, navigation, and visitor experience.

Functionality Cookies

Functionality cookies help remember certain choices or preferences and may provide enhanced website features.

For example, these cookies may help remember preferences you previously selected when returning to the website.

Marketing and Advertising Cookies

Where applicable, Ronald McDonald House® SWFL or third-party service providers may use cookies, pixels, or similar technologies to help measure the effectiveness of advertising, fundraising, or outreach campaigns.

These technologies may help us understand whether visitors interacted with a campaign or visited the website after seeing a communication or advertisement.

The specific cookies and technologies used may change as our website and digital services evolve.

7. Managing Your Cookie Preferences

Where required or made available, our website may provide a cookie preference tool that allows you to accept, reject, or manage certain non-essential cookies.

Strictly necessary cookies may remain active because they are required for the website to operate.

You may also manage cookies through your browser settings. Most browsers allow you to:

  • View cookies stored on your device
  • Delete existing cookies
  • Block certain cookies
  • Block all cookies
  • Receive notifications before cookies are stored

 

Please note that blocking or deleting cookies may affect the functionality, performance, or availability of certain website features.

Your browser provider can provide additional instructions for managing cookie preferences.

8. Third-Party Services and Websites

Our website may contain links to websites or services operated by third parties.

These may include, for example:

  • Donation platforms
  • Payment processors
  • Event registration platforms
  • Social media platforms
  • Partner organizations
  • Video or media platforms
  • Other external resources

 

Ronald McDonald House® SWFL does not control the privacy, security, cookie, or data-handling practices of third-party websites or services.

If you follow a link to another website or interact with an embedded third-party service, that third party’s privacy policy and terms may apply.

We encourage you to review the privacy policies of any third-party website or platform before providing personal information.

9. Social Media

Ronald McDonald House® SWFL may maintain profiles or pages on third-party social media platforms.

If you interact with us through a social media platform, the platform may collect information about you according to its own privacy policies and settings.

Information you choose to make publicly available through social media may also be visible to Ronald McDonald House® SWFL and other users.

We encourage you to review the privacy settings and policies of the social media services you use.

10. Data Security

Ronald McDonald House® SWFL uses reasonable administrative, technical, and organizational safeguards designed to protect the information entrusted to us from unauthorized access, loss, misuse, alteration, or disclosure.

Access to personal information may be limited to staff members, contractors, volunteers, and service providers who have an appropriate reason to access that information.

However, no website, electronic transmission, database, or information storage system can be guaranteed to be completely secure.

Accordingly, while we take reasonable steps to safeguard information, we cannot guarantee the absolute security of information transmitted to or stored by Ronald McDonald House® SWFL.

11. Data Retention

We may retain personal information for as long as reasonably necessary to:

  • Fulfill the purpose for which the information was collected
  • Maintain donor, volunteer, event, or organizational records
  • Provide requested services
  • Manage our relationship with you
  • Comply with legal, accounting, tax, regulatory, or reporting requirements
  • Resolve disputes
  • Maintain appropriate security records
  • Enforce agreements or policies

The length of time information is retained may vary depending on the type of information and the reason it was collected.

12. Your Privacy Choices

Depending on your interaction with Ronald McDonald House® SWFL, you may contact us to request that we:

  • Update or correct information you have provided
  • Update your contact information
  • Change your communication preferences
  • Unsubscribe you from certain communications
  • Answer questions about how your information is handled

Certain information may need to be retained even after a request is received when necessary for legitimate organizational purposes, including financial, legal, accounting, tax, fraud-prevention, donation, or security requirements.

Where applicable law provides additional privacy rights, Ronald McDonald House® SWFL will address requests in accordance with those requirements.

13. Children's Privacy

Ronald McDonald House® SWFL’s mission centers on supporting children and their families; however, this website is intended for a general audience and is not designed to knowingly collect personal information directly from children without appropriate involvement from a parent or legal guardian.

If you are a parent or guardian and believe that a child has submitted personal information through this website without appropriate authorization, please contact us so that we can review the matter and take appropriate action.

14. Information About Families We Serve

Ronald McDonald House® SWFL recognizes the importance of protecting the privacy and dignity of the children and families we serve.

Information, photographs, testimonials, stories, or other identifying content involving Ronald McDonald House® SWFL families will be handled according to applicable authorization, consent, organizational, and privacy practices.

Information submitted through general website forms should not be used to transmit confidential medical information or other highly sensitive information unless specifically requested through an appropriate process.

15. Do Not Track and Browser Privacy Signals

Some browsers and devices may allow users to send privacy preference signals or “Do Not Track” requests.

Because standards and legal requirements relating to these signals continue to evolve, our website’s response may depend on the technologies and consent-management tools in use.

Where required by applicable law, Ronald McDonald House® SWFL will honor recognized browser-based privacy signals.

16. Changes to This Privacy & Cookies Notice

We may update this Privacy & Cookies Notice periodically to reflect changes to:

  • Our website
  • Our programs or services
  • The technologies we use
  • Our information-handling practices
  • Applicable legal or regulatory requirements

When changes are made, we will revise the Last Updated date at the top of this page.

We encourage visitors to review this notice periodically to remain informed about how Ronald McDonald House® SWFL handles information.

17. Contact Us

If you have questions about this Privacy & Cookies Notice, wish to update information you have provided, or have a privacy-related request, please contact:

Ronald McDonald House SWFL, Inc.
16100 Roserush Court
Fort Myers, FL 33908

Phone: 239-437-0202
Email: [email protected]

You may also contact us through the Contact Us section of rmhcswfl.org.

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